California's #1 Marketing & Operations Platform
for Local Home Service Companies.
Get MORE Leads. MORE Reviews. MORE Results. MORE Support
Built for Trades & Services.
Powered by AI & Next-Gen Data.
Struggling to Start or Scale Your Home Service Business in California?
Whether you run a plumbing, HVAC, electrical, roofing, pest control, lawn care, or handyman company — the challenges are the same across California. From the Greater Sacramento Area (Roseville, Rocklin, Folsom, Elk Grove, Lincoln, Citrus Heights) to San Jose and the Bay Area, the Central Valley (Modesto, Stockton, Manteca, Fresno, Turlock), Orange County (Anaheim, Irvine, Santa Ana, Huntington Beach, Fullerton), Los Angeles County, and San Diego County — every service business owner faces similar roadblocks.
If this sounds like you, you're not alone:
You want to grow your business — but don’t know where to invest your time, budget, or energy?
You're overwhelmed with scheduling, dispatching, invoicing, payroll, and customer calls?
You’re not getting enough leads — and your business isn’t showing up on Google or Google Maps?
Your Google Business Profile isn't ranking for searches like:
“Plumber in Sacramento”
“HVAC repair San Jose”
“Roofer Orange County”
“Electrician Los Angeles”
“Pest control Modesto”
“Handyman San Diego”
You don’t have enough 5-star Google reviews to compete in markets like Sacramento, Fresno, or Irvine. You’re tired of expensive marketing agencies and software companies who don’t understand contractors or the California market.
No Matter the City — The Pain Points Are:
Not enough consistent, high-quality inbound or organic leads.
Low Google Maps rankings and weak local SEO visibility.
No automated system for quoting, dispatching, scheduling, or review requests.
Too much admin work — never enough time to grow the business.
No scalable system to dominate your city and expand into nearby service areas.
Using AI-powered next-gen data and automation, to max out ROI and get:
More Quality Leads – SEO optimization, Google Ads, and high-converting landing pages
More 5 star Reviews – Automated 5-star review funnels to dominate the local map pack
More Profit Margins – Quote builders, service agreements, and sales playbooks
More Social Visibility – Social media, local SEO, and video ad campaigns
More Admin Support – HR docs, recruiting, admin help, and AI-powered answering agents
Book your FREE strategy session today and get a customized growth plan to generate more leads, more reviews, and more results for your business.
We used ai & next gen data to expose pain points with generating leads
37%+ of home service business owners say generating quality leads is their biggest challenge. Mostly relying on shared leads from platforms like HomeAdvisor, Angi, or Thumbtack. Those leads are often sold to 5–10 companies at once, which means price wars, wasted calls, and low close rates. Without proper tracking, companies can’t tell which marketing dollars are working, so they waste ad spend on the wrong platforms. Even when lead volume is high, the cost per acquisition skyrockets if the business can’t book, close, capture and retain efficiently.
*Below are the 4 event phases of a lead, with case studies on how to improve them.
40%+
Lead-to-Appointment Set Rate
Many home service companies lose 40–60% of leads because calls are missed, follow-ups are slow, or no CRM or FSM systems tracks them.
How to Improve It:
AI Chatbot & Voice Agent → capture leads 24/7 with instant responses.
Speed-to-Lead Automation → SMS/email alerts to reps within minutes of a new lead.
Funnel Tracking Dashboard → ensures no inquiry slips through the cracks.
Result: Lead-to-Appointment rate climbs from 40% → 60–85%.
20%+
Close/Win Rate
Average close rates in home services hover around 20–35%. Most reps lack consistent sales tools, structured estimates, or objection handling training.
How to Improve It:
C.L.E.A.R. Sales Model → gives techs a framework to walk customers confidently through the decision.
G.B.B. Estimating Model → shows Good, Better, Best options to maximize upsells.
P.R.O. Objection Handling → equips reps to overcome price or hesitation objections on the spot.
Unlimited Quote Builder Access → fast, professional estimates with photos/videos boost customer confidence.
Result: Close rate improves from 20% → 45–60%+.
20%+
Review Conversion Rate
Only 20–40% of customers typically leave reviews, even if they’re satisfied, leaving businesses invisible in the Map Pack.
How to Improve It:
Automated Review Requests via text/email right after job completion.
Negative Review Filter → captures issues privately before they hit Google/Yelp.
Auto-Posting Reviews → adds fresh reviews to websites & social automatically.
Review Dashboard + Competitor Benchmarking → shows real growth and motivates staff.
Result: Review conversion rate climbs from 20% → 50–70%+.
20%+
Customer Retention / Repeat Business Rate
Most home service businesses rely on one-off jobs, with retention stuck around 20–30%.
How to Improve It:
Membership Programs & Service Agreements → create recurring service revenue.
Automated Follow-Ups → seasonal reminders, tune-ups, promotions.
CRM + Pipeline Tracking → ensures repeat customers are nurtured, not forgotten.
AI Admin Agents → send reminders, handle scheduling, and keep customers engaged.
Result: Retention grows from 20% → 35–60%, driving steadier revenue.
We know what you need
More leads. More reviews. More revenue. More results. More support. More of what works.
Nearly 1 in 5 businesses fail in their first year, and by year five almost 50% have closed their doors. In the construction and home service industries, the risk is just as high. That’s why we created HomeService Nation, LLC — to make sure your local company or dream isn’t just another statistic. Our mission is to strengthen the backbone of America by helping home service businesses thrive, not just survive.
The industry is entering a massive growth phase driven by rising demand — and now is the time to secure your share of it. Don’t wait until it’s too late.
Especially if you are in one of the following industries:
-Plumbing, HVAC & Electrical
-Roofing, Gutter & Garage Door Services
-Junk Removal, Carpet Cleaning & Pressure Washing
-Lawn Care, Landscaping & Pest Control
-Smart Home Installation & Handyman Services
-Pool Maintenance & Window Cleaning
-Painting & Moving Services
-Pet Waste Disposal & 50+ additional trades
Topics we may discuss during your FREE strategy session:
Website Optimization + Advanced AI influenced SEO + Ad Spend Budgets
Lead Generation + Reputation Management + Review Capture
Social Media + Online Management
AI infused customizable CRM + FSM platforms
Introducing our proven C.L.E.A.R., G.B.B, and P.R.O. sales models
AI Automated Admin Support + HR Documents on demand
AI Online Recruiting + Quick Onboarding of new employees
Potential ROI + KPIs + Plan onboarding
How AI is expanding in the home service industry, how to understanding how it can help grow and stabilize your company.
98% of your customers are online. 55% check you out online before making an appointment. ARE YOU ready?
We use AI influenced next gen data to drive results.
What it's like vs. How it could be...
Crafting your digital persona to spark intrigue and drive engagement without getting lost in the SEO maze or undervaluing its power. Navigating the social media, Google, and Yelp playgrounds can be time-consuming and pricey, often resulting in ad spend excesses or costly agency fees. We sculpt a lead generation pipeline tailored just for you, with zero markup on your ad campaigns.
NO long term contracts
NO cancelation fees
NO hidden pricing
NO startup costs
MORE REASONS WHY WE ARE DIFFERENT...
Each plan comes with just a 4 month agreement
Simple upfront pricing. Quick onboarding.
Loyalty rewards, the longer you stay, the less you pay.
ALL ad spend is billed directly, no mark up.
Get up to 2 months FREE when you pay up front.
Save $50/month on each plan when you bundle.
The GroViz Plan
Growth + Visibility
Includes:
Mobile-First Website
3 High-Converting Landing Pages
1 Lead Capture Funnel w/built in CRM
Advanced SEO + Google Business Profile
Google Ads + Monthly Optimization
Live Chatbot + AI Responder
Maintenance + Security
Monthly Strategy Sessions + Performance Tuning.
Review Capture Funnels
Negative Review Filters
Auto-Post 5 star Reviews
Integration with Google, Yelp, Facebook, etc...
Review Heatmap + Reporting
Social Media Management (Posting + Reporting)
Facebook, Instagram, X, YouTube, and TikTok
Yelp + Nextdoor Optimization
Video Creation (Short ads + Promos)
AI infused SEO Layering
Additional Landing Page or Lead Funnel
The OpsPro Plan
Operations + Profitability
Includes:
Quote Builder / Estimating Platform
FSM Dispatch + Calendar Scheduler
Digital Service Agreements
Membership Service Agreements
Custom Sales Systems based on our proven C.L.E.A.R., G.B.B., and P.R.O. online training academies
Customer Invoicing
Full CRM Tracking + Sales Pipeline Alerts
Unlimited Updates + Priority Support
Admin Support + HR Documents & Handbooks
SOP + KPI guidance and set up
Recruiting Support + Job Funnels
Custom Software Integrations (ServiceTitan, Jobber, Housecall Pro, Quickbooks, Stripe, Square, Gusto, etc...)
AI Voice Agents + VIP Helpdesk Access
Weekly Strategy Sessions
