“Sacramento, Ca - Get MORE of what matters — more leads, more reviews, more revenue, more results, and more support with one of our 5 more plans.Get more of what works."
Built for Trades & Services.
Powered by AI & Next Gen Data.
Struggling to start or grow your home service business in Sacramento, Roseville, or Folsom? Stuck in the “owner’s trap” where every job depends on you? Or maybe you’re ready to expand in Rocklin, Elk Grove, or El Dorado Hills but aren’t sure where to invest your time and budget?
Home Service Nation, LLC is Sacramento’s leading AI-driven online marketing and business operations platform.
Built specifically for contractors and home service companies, our all-in-one system helps local businesses in:
-Plumbing, HVAC & Electrical
-Roofing, Gutter & Garage Door Services
-Junk Removal, Carpet Cleaning & Pressure Washing
-Lawn Care, Landscaping & Pest Control
-Smart Home Installation, Handyman Services & Painting
-Pool Maintenance, Window Cleaning & Moving Services
-Pet Waste Disposal and 100+ additional trades
We proudly serve local businesses throughout the greater Sacramento area, including Roseville, Folsom, Rocklin, El Dorado Hills, Rancho Cordova, Lincoln, Loomis, Citrus Heights, Gold River, Galt, and surrounding California communities.
Using AI-powered next-gen data and automation, to max out ROI and get:
More Leads – SEO optimization, Google Ads, and high-converting landing pages
More Reviews – Automated 5-star review funnels to dominate the local map pack
More Revenue – Quote builders, service agreements, and sales playbooks
More Results – Social media, local SEO, and video ad campaigns
More Support – HR docs, recruiting, admin help, and AI-powered answering agents
Book your FREE strategy session today and get a customized Sacramento growth plan designed to generate more leads, more reviews, and more results for your business.
We used ai & next gen data to expose pain points with generating leads
37%+ of home service business owners say generating quality leads is their biggest challenge. Mostly relying on shared leads from platforms like HomeAdvisor, Angi, or Thumbtack. Those leads are often sold to 5–10 companies at once, which means price wars, wasted calls, and low close rates. Without proper tracking, companies can’t tell which marketing dollars are working, so they waste ad spend on the wrong platforms. Even when lead volume is high, the cost per acquisition skyrockets if the business can’t book, close, capture and retain efficiently.
Below are the 4 event phases of a lead, with case studies.
40%+
Lead-to-Appointment Set Rate
Many home service companies lose 40–60% of leads because calls are missed, follow-ups are slow, or no CRM or FSM systems tracks them.
How to Improve It:
AI Chatbot & Voice Agent → capture leads 24/7 with instant responses.
Speed-to-Lead Automation → SMS/email alerts to reps within minutes of a new lead.
Funnel Tracking Dashboard → ensures no inquiry slips through the cracks.
Result: Lead-to-Appointment rate climbs from 40% → 60–85%.
20%+
Close/Win Rate
Average close rates in home services hover around 20–35%. Most reps lack consistent sales tools, structured estimates, or objection handling training.
How to Improve It:
C.L.E.A.R. Sales Model → gives techs a framework to walk customers confidently through the decision.
G.B.B. Estimating Model → shows Good, Better, Best options to maximize upsells.
P.R.O. Objection Handling → equips reps to overcome price or hesitation objections on the spot.
Unlimited Quote Builder Access → fast, professional estimates with photos/videos boost customer confidence.
Result: Close rate improves from 20% → 45–60%+.
20%+
Review Conversion Rate
Only 20–40% of customers typically leave reviews, even if they’re satisfied, leaving businesses invisible in the Map Pack.
How to Improve It:
Automated Review Requests via text/email right after job completion.
Negative Review Filter → captures issues privately before they hit Google/Yelp.
Auto-Posting Reviews → adds fresh reviews to websites & social automatically.
Review Dashboard + Competitor Benchmarking → shows real growth and motivates staff.
Result: Review conversion rate climbs from 20% → 50–70%+.
20%+
Customer Retention / Repeat Business Rate
Most home service businesses rely on one-off jobs, with retention stuck around 20–30%.
How to Improve It:
Membership Programs & Service Agreements → create recurring service revenue.
Automated Follow-Ups → seasonal reminders, tune-ups, promotions.
CRM + Pipeline Tracking → ensures repeat customers are nurtured, not forgotten.
AI Admin Agents → send reminders, handle scheduling, and keep customers engaged.
Result: Retention grows from 20% → 35–60%, driving steadier revenue.
We know what you need
More leads. More reviews. More revenue. More results. More support. More of what works.
Nearly 1 in 5 businesses fail in their first year, and by year five almost 50% have closed their doors. In the construction and home service industries, the risk is just as high. That’s why we created HomeService Nation, LLC — to make sure your local company or dream isn’t just another statistic. Our mission is to strengthen the backbone of America by helping home service businesses thrive, not just survive.
The industry is entering a massive growth phase driven by rising demand — and now is the time to secure your share of it. Don’t wait until it’s too late. Book your FREE strategy session today, and let’s make the next day, week, month, and year better than the last.
Topics we may discuss during your FREE strategy session:
Website Optimization + Advanced AI influenced SEO + Ad Spend Budgets
Lead Generation + Reputation Management + Review Capture
Social Media + Online Management
AI infused customizable CRM + FSM platforms
Introducing our proven C.L.E.A.R., G.B.B, and P.R.O. sales models
AI Automated Admin Support + HR Documents on demand
AI Online Recruiting + Quick Onboarding of new employees
Potential ROI + KPIs + Plan onboarding
How AI is expanding in the home service industry, how to understanding how it can help grow and stabilize your company.
98% of your customers are online. 55% check you out online before making an appointment. ARE YOU ready?
We use AI influenced next gen data to drive results.
What it's like vs. How it could be...
Crafting your digital persona to spark intrigue and drive engagement without getting lost in the SEO maze or undervaluing its power. Navigating the social media, Google, and Yelp playgrounds can be time-consuming and pricey, often resulting in ad spend excesses or costly agency fees. We sculpt a lead generation pipeline tailored just for you, with zero markup on your ad campaigns.
NO long term contracts
NO cancelation fees
NO hidden pricing
NO startup costs
MORE REASONS WHY WE ARE DIFFERENT...
Each plan comes with just a 4 month agreement
Simple upfront pricing. Quick onboarding.
Loyalty rewards, the longer you stay, the less you pay.
ALL ad spend is billed directly, no mark up.
Get up to 2 months FREE when you pay up front.
Save $50/month on each plan when you bundle.
More Reviews Plan
Includes:
Review Capture Funnels
Negative Review Filters
Auto-Post 5 star Reviews
Integration with Google, Yelp, Facebook, etc...
Review Heatmap + Reporting
More Leads Plan
Most Popular!
Includes:
Mobile-First Website
3 High-Converting Landing Pages
1 Lead Capture Funnel w/built in CRM
Advanced SEO + Google Business Profile
Google Ads + Monthly Optimization
Live Chatbot + AI Responder
Maintenance + Security
Monthly Strategy Sessions + Performance Tuning.
More Revenue
Includes:
Quote Builder / Estimating Platform
FSM Dispatch + Calendar Scheduler
Digital Service Agreements
Membership Service Agreements
Custom Sales Systems based on our proven C.L.E.A.R., G.B.B., and P.R.O. online training academies
Customer Invoicing
Full CRM Tracking + Sales Pipeline Alerts
More Results Plan
Includes:
Social Media Management (Posting + Reporting)
Facebook, Instagram, X, YouTube, and TikTok
Yelp + Nextdoor Optimization
Video Creation (Short ads + Promos)
AI infused SEO Layering
Additional Landing Page or Lead Funnel
More Everything Plan
Most Value!
Includes:
More Leads Plan
More Reviews Plan
More Revenue Plan
More Results Plan
More Support Plan
Everything your company needs to get MORE!
More Support Plan
Includes:
Unlimited Updates + Priority Support
Admin Support + HR Documents & Handbooks
SOP + KPI guidance and set up
Recruiting Support + Job Funnels
Custom Software Integrations (ServiceTitan, Jobber, Housecall Pro, Quickbooks, Stripe, Square, Gusto, etc...)
AI Voice Agents + VIP Helpdesk Access
Weekly Strategy Sessions
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